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NEW QUESTION # 39
Stuart is the social media risk manager for an international drone enthusiasts association. He has noticed various chapters around the world using images and copyrighted materials. What should Stuartdo to ensure the association's social media sites are in compliance with the various legal regulations internationally?
Answer: A
Explanation:
To ensure compliance with various legal regulations internationally, Stuart should require users to accept a terms-of-use license and privacy policy before posting any content. This proactive measure sets clear guidelines for acceptable use and ensures that users acknowledge and agree to the terms, which can include stipulations about not posting copyrighted materials without permission. Mailing users for permission or contacting copyright owners is reactive and less efficient, while filing lawsuits is extreme and should be a last resort. A terms-of-use agreement provides a legal framework to manage content and protect the association from potential legal issues.
NEW QUESTION # 40
During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?
Answer: B
Explanation:
Social Media Optimization (SMO) should be an ongoing process that spans across multiple stages of the social media strategy planning cycle. Initially, it is crucial to listen and analyze to understand current trends and audience behavior. Identifying the target audience helps tailor content more effectively. Setting goals provides direction and measurable objectives. Defining strategies ensures that the tactics align with the overall business objectives. During implementation, SMO tactics are applied to enhance content reach and engagement.
Finally, continuous monitoring and adjusting are necessary to refine strategies based on performance data.
This comprehensive approach ensures maximum effectiveness of the social media strategy.
NEW QUESTION # 41
Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?
Answer: C
Explanation:
When a CEO, such as Sam, uses the company's Twitter account to express personal political opinions, the most likely risks include reputation damage and financial loss. Political statements can polarizecustomers and stakeholders, leading to negative public perception and potential boycotts. This can result in a decline in sales and damage to the company's brand reputation. Additionally, alienating parts of the customer base can cause financial instability as consumers may choose to support competitors who maintain a neutral stance.
NEW QUESTION # 42
David is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site. These policies provide Davids organization the ability to collect and use data about the user, such as their interests. Which of the following would be an inappropriate use of this information'?
Answer: A
Explanation:
Using the collected data to sell services from other companies owned by the site owner would be an inappropriate use of user information. This practice violates user trust and can lead to legal and ethical issues.
* Privacy Violation: This use of data may breach privacy policies and user agreements.
* Trust Erosion: Users may feel their information is being exploited for profit, which can damage the organization's reputation.
* Regulatory Compliance: Many regions have strict data protection laws (e.g., GDPR, CCPA) that prohibit using personal data for purposes not explicitly consented to by the user.
References:
* Data privacy regulations and ethical guidelines emphasize the importance of using collected data only for the purposes stated in the privacy policy (GDPR, CCPA).
NEW QUESTION # 43
Ten is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threatsTen is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates.
She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threats?
Answer: D
NEW QUESTION # 44
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